Welcome to our new website.
Make yourself comfortable and enjoy the view.
Creation is first
about sense making.
Richard V., Creative Director - CEO
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Create value for brands is our goal.
Make sense is our mission.
Build links is our daily job.
Life is our playground.
Discover here all our customers >

Listen and multiply views diversity on key issues :
  • What sense give to my business, my brand, my brands to build the link requisites?
  • What is the mission of my brand or my business?
  • What role for the group, which key corporate messages to share with my affiliates, subsidiaries and trademarks ?
  • How to setup conditions for a good reputation?
  • What brand personalities and roughness to show?
  • What are typical profiles of my customers?
  • What are the journey of my customers?
    Am I at each touchpoint?
    Where to create value?
    At which key step bringing innovation?
  • How to explore the brand content potential of my brand ?
  • What experiences to offer or to invent to generate
    preference and conversations?
  • What are the winning rituals of my brand?
  • Retail
  • Consumer Goods / Food
  • Shopping centers
  • B to B Industry
  • B to B Services
  • Institutions and territories
  • Health
  • Entertainment
  • Home
  • Real estate
  • Training
  • Finance
  • Mobility and transport
  • Camaïeu
  • Chausport
  • Colruyt
  • Dreamland
  • Commerçant Nord de France
  • Electro Dépôt
  • Espace Grand Nord Automobile
  • Groupe Adeo
  • Leroy Merlin France
  • Mobivia
  • Nocibé
  • Norauto
  • Picwic
  • Saint Maclou
  • Salad & Co
  • Webdistrib
  • Zôdio
  • Hoegaarden
  • Labeyrie
  • Lamy Lutti
  • Leffe
  • Lotus
  • Madrange
  • McCain
  • Nespresso
  • Saint Amand
  • Saint Antonin
  • Saveurs en Or
  • CNIT
  • Docks 76
  • Espace Saint Christophe
  • Euralille
  • La Cour des Capucins
  • Les 4 Boulevards
  • Marine
  • AB InBev
  • CE2A
  • Colmant Coated Fabrics
  • Eurodatacar
  • Lesaffre International
  • LMC
  • McCover
  • Musthane
  • Natural Security
  • Norauto Franchise
  • Rêves et Bois
  • Roquette Frères
  • Sedpa
  • Simtech
  • Sita Suez Nord-Est
  • SynchroDiffusion
  • Veolia
  • Altaréa
  • Cleodis
  • Consilio Manuque
  • Environord
  • FAPE Obsèques
  • Markeo
  • Sedea
  • Unibail Rodamco
  • VAD Conext
  • CRCI
  • CCI Côte d'Opale
  • CCI Grand Lille
  • Conseil Général du Nord
  • Conseil Régional Nord-Pas de Calais
  • CRT Picardie
  • FACE Lille Métropole
  • NFID - J'innove
  • Pass Pass
  • SNCF / TER
  • Syndicat Mixte NPDC Numérique
  • Transpole
  • Genfit
  • Macopharma
  • Mutualité Française Nord
  • Mutualité Française Nord-Pas de Calais
  • Mutualité Française Pas de Calais
  • URPS
  • Actobi
  • Amarine
  • Betclic
  • Casier Environnement - Urbans
  • Centre Spirituel du Hautmont
  • Gayant Expo
  • Hôtel Casino Barrière Lille
  • La Voix du Nord
  • Lille Métropole Rugby
  • Société Lilloise d'Autopartage - Lilas
  • VAFC
  • Camengo
  • Casamance
  • Edenside
  • Leroy Merlin France
  • Misia
  • Mondial Moquette
  • Tendance Habitat
  • Texdecor
  • Zôdio
  • AMO Développement
  • Arcadim
  • Groupe GHI
  • Groupe SIA
  • Immnord
  • Maisons ECC
  • MSI
  • Procivis Nord
  • Sergic
  • Société Régionale des Cités Jardins - SRCJ
  • CEPI Management
  • City Pro
  • Ecole des Mines de Douai
  • Fauvel Formation
  • Global Knowledge
  • OP Search
  • Pro à Pro
  • Tonic Incubation
  • Banque Accord
  • Caisse d'Epargne Nord France Europe - CENFE
  • Caisse d'Epargne Provence Alpes Corse - CEPAC
  • Cofidis
  • Contentia
  • Crédit Agricole Consumer Finance - CACF
  • Crédit LIFT
  • R Premium
  • Lilas
  • Mobivia
  • Pass Pass
  • TER
  • Transpole
How to speak about
the team when we run
the melting pot way ?
Valérie D., Consulting Director - MD
A strategic and creative melting pot team
With us, you find brand ethnologists, movement settlers, conversations greedy geeks, storytellers, emotion designers, image goldsmiths, beautiful letter aesthetes, sounds detectors, data fans, inspired sociologists, sense reporters, creative techies ...

Technology is a great amplifier for all communication strategies. Everything is possible to reach and engage your audience. And if an expertise is lacking internally, we have the network of those who know how and will do it for you.
Making you feel,
being touched is where
a beautiful story begins.
Lionel P., Associate Consulting Director
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« Idea Centric »
With imagination, a simple mind, vicinity and pragmatism, we find the idea that will feed all words taken from the brand. We design strategies and ecosystems, fluid journeys for customers without break on all channels. Everything is now un-silo-ed because they are your audience touchpoints.

It's easier when you know where you are going,
and now let's go!
Make sense, generate value, build the link with your public,
three priorities for companies and brands using:
  • Brand positioning and repositioning
  • Brand creation and deployment: naming, corporate and editorial identity, deployment strategy
  • Big Idea and communication threads
  • Creative concept and branding
  • Brand content
  • Omnichannel strategy, brand ecosystem, acquisition and retention tactics
  • Brand Identity
  • Corporate speech and tone of voice
  • Resonance and influence strategy
  • Brand rituals and relationship/loyalty programs
  • Employer brand


Brand positioning

read more see the case


Big Idea

read more see the case


Employer brand

read more see the case


Brand creation

read more see the case

Brand positioning
Chausport, already 30 years. How to stay young when its primary audience is under 25 years?
The solution:
Find its roots and DNA, which made the brand success.
Make sense.
Reconnect the brand sustainably with its customers, and internally.

Employer brand
Norauto needs unmet quantitative and qualitative recruitment.
What image to show to attract the talents?
The idea:
From experienced employees and Generation Y aspirations, a communication concept
based on real career perspectives.
Quantitative proof figures cited.
A dedicated website to employer branding.
An internal involvement to create accession.

Big Idea and communication thread
Leffe is known and loved by the French, but its consumption is still episodic: limited tastings to the afternoon or late in the day.
How to increase the consumption frequency?
We created the concept of « the gourmet appetizer » (trademark) which, like the gourmet coffee, offers an association between beer and a mouthful offer/snacking. A new consumer experience facilitated by HRC or at home, affecting men and also women!
The Leffe family of beers and taste palette can create beautiful food pairing associations relayed on all channels.

Brand creation
It was once upon a time ZODIO, a brand created in 2006.
When our relationship began, there was no name, no logo and no store... just a plan on a wall.
An ambition:
To be the favorite brand for women.
Melting pot workshops
with Nikita
are like a game...
Where everybody
is winning.
Karine J., Consulting Director
Doing melting-pot together
The collective is a powerful and effective way to open up and then focus on the essential ideas that make sense. We rely on melting-pot workshops. Easy to organize, with clear and simplified tools, they gather your employees: managers, sales teams, R&D players, engineering, HR staff, store managers and factory...

These melting-pot workshops demonstrated their positive impact both internally and for projects:
  • To emerge and release ideas
  • Define what unites and motivates
  • Raise energy
  • Detect and remove any pitfalls
  • Create project accession
  • Bringing the first ambassadors for the message or project
  • Change support
A meeting with Nikita ?
It was funny, surprising
and very refreshing !
Isabelle G. - Dreamland from Colruyt Group
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Isabelle GOURIOU
Dreamland from Colruyt Group
« During a presentation of Dreamland Birthday concepts, we plunged into a meeting where the atmosphere was festive and recreational. So we entered the skin not only the consumer but turn into the skin of the parents and children. It was funny, surprising and very refreshing! »
French consumers
are not Belgians.
Lionel P., Associate Consulting Director
Onmogelijk n'est pas français
At Nikita, we have made the development of Belgian brands on the French market, a specialty. Our many assignments for brands like Leffe, Colruyt, Hoegaarden or even Lotus Bakeries and McCain give us a real expertise in this area.

So we're now melting pot with Belgians even within our team. And at the end, it gives a completely explosive profiles mix.

This craze for Belgium even brought us to activate a partnership between Lotus Bakeries and - Rien à déclarer - still a French-Belgian love story!

In short, whether North or South, and France tempts you, don't hesitate, our doors are wide open (and our fridges filled with fresh Leffe).
Take a coffee?


22, rue Jean Moulin 59000 Lille
T: 03 20 14 97 97
F: 03 20 14 97 98

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